Fannie Theofanidou, a Brand & Marketing Strategist with a soft spot for Leadership & Culture Building, has been managing GAMA Global-Hellas Communications for the past 7 years, a period during which the local Chapter, representing Greece and Cyprus, has flourished. As of 2020 she also is a GAMA Global Advisory Council contact person and member, thus supporting the entity that promotes professional polyvalence in the financial security sector and the single body which is serving both the profession as a whole as well as the families and the communities its respective members serve. Through her own boutique agency, Fannie is helping build brands focused on their true values and the very ideas they represent. She firmly believes in the timeless worth of a strong culture, and assists small and medium-sized enterprises to express their views, and to plan and implement their strategies over the internet. Fannie is currently Head of Marketing and Development at Radical Communications S.A. and was previously in charge of Growth and Development for a luxury fashion brand where she was Marketing Manager. She also served as Director of Marketing at Liberty Insurance Agents P.C.. Moreover, she is actively involved and works pro bono as Contributor and Media Lead for 'The Carbon Almanac', a project under the tutelage of famous entrepreneur, best-selling author and speaker, Seth Godin. She has a Master's in Marketing and a post-graduate degree in Education and Training. Always eager to learn and future-oriented, she specialized in Digital Marketing Strategies for businesses at Columbia Business School. A member of the Chartered Institute of Marketing, U.K., Fannie never misses an opportunity to attend events and webinars on new technologies and innovative digital tools.